IKEA Launches 60th Ed. 2011 Catalogue & I’m On It!

Guess where was I on Saturday morning?
I was at IKEA!

Yes they had an event there to launch their 60th edition of the 2011 IKEA Catalogue.
Ever since the first one was introduced in 1951, the catalogue has been bridging the customers and IKEA by bringing them the display of product range and IKEA’s vision of “creating a better everyday life for the many people”.

This is how the 2011 catalogue looks like. Did you know that 400 million people in 41 countries read IKEA catalogues?

I arrived at the venue quite early and registered myself at the counter and then went for a photoshoot for the IKEA catalogue cover.

Love the cover shoot! A shot at fame is now captured in the IKEA catalogue. hehe

Store manager, Mike King welcomed us and gave a speech about the low prices at IKEA, showed us their new TV commercial and introduced the history of IKEA along with a demonstration of IKEA’s new catalogue app for the iPhone. Users can download it from the AppStore for FREE! Other mobile devices like Blackberry, Android & Microsoft Windows 7 will be able to view the digital version of the catalogue at www.IKEA.com.my

This is how the IKEA catalogue app looks like on the iPhone.

At the event, there was a treasure hunt game and coincidently Hanie was my partner! Lol.. and we won first prize! :D:D:D:D IKEA cash vouchers yo!

We also took photos at the beautiful IKEA catalogue wall before the event ended. Hehe.

Check out this video I recorded on the iPhone 4 and edited on the spot using the iMovie app. Brief highlights of the event, media registration, bloggers, Swedish breakfast and the new 2011 Catalogue.

Remember to visit IKEA website to check out the new catalogue and the products!



  1. Ryan

    Waaa very de famous laaa. When do commercial pulak ? 😛

    smashpOp Replies:

    ahahha where got femes til lidat ahhaha

  2. Yimei

    Nice! Jason upload more vids/pics/review etc with your iPhone4 please 🙂

    smashpOp Replies:

    ahah slowly

  3. ericyong77

    WAHHHHHHHHHHHHH famousssssssss!!!!!!!!!!

    smashpOp Replies:

    WAHHHHHHHHHHHHHHHHH speechless lol

  4. Dennis Lee

    Did they setup a scene just like the cover or was it Photoshopped?

    I tried the Ikea app, hope they release Retina version.

    smashpOp Replies:

    they setup a scene just for the photoshoot

  5. EVo

    Hahaaha…that chick in ur video’s got the ‘I-know-ur-watching-me-but-i-pretend-i-dunno’ look. haha!

    Nice post bro. keep going!

    smashpOp Replies:

    ahhah yea weh. thanks bro. long time no c. yumcha at streethouse soon pls?

  6. Zhi Shan

    wa you day day first prize one. haha

    smashpOp Replies:

    aahhaha no la.. those i lost wan i no post nia lolool

  7. biopolymath

    @EVo: hey, I do feel something ‘fishy’ abt the catalogue cover too! Thx for pointing out!

    @smashpOp: are there different version of IKEA catalogue covers for different markets?

    smashpOp Replies:

    ahaha not sure 😀

  8. Niki

    Ikea catalogue. OMG does your fame not know any boundaries?

    smashpOp Replies:

    ahah don say lidat. your fame is even more out of this world 😀

  9. AngelKein

    :O :O :O
    i want the catalogue now.

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